Users will soon have a fresh option that enables them to reduce the amount of AI-made media appearing in their streams. This step comes as the company revealed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale launch. This advancement comes amid a surge in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on a popular video site only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a phrase for substandard, mass-produced content that is often absurd or dreamlike.
“We know from our community that many people like content made with AI tools, ranging from digital art to educational videos, and we aim to give people the ability to adjust the amount of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn videos are added to the app daily, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be in a position to reduce or increase the amount of AI content they see by using the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that are already be controlled under the setting encompass current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require users to label lifelike AI-generated content, and it prohibits malicious deepfakes of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its user guidelines.
Furthermore, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This step is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2 million AI literacy fund for experts and organizations to develop learning resources about ethical AI use. This project will support charitable organizations specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, during controversy over proposals to make redundant a large number of safety staff in Britain. It is planning to cut 439 jobs in its user protection division in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can shield workers by eliminating the most graphic content before it gets reviewed by humans. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
